Interview: Hops Magazine

After our interviews with Benjamin Erdmann (Diplom. Brew Master Paulaner Bräuhaus Chengdu) and Mike Sherretz (Founder of My Homebrew Store), we continue our interview series to share insights and information. This time we fired questions at Kathryn Grant, Managing Editor of Hops Magazine, the only exclusively focused beer magazine in China that aims towards the consumers. Hops Magazine focuses on craft beer appreciation through new beer and bar reviews, events, travel, and beer recipes. If there are any beer related events happening in Shanghai or Beijing, Hops will be the first to cover it.

CDBeer: What made you think to focus on beer in China?
Craft beer appreciation in China is such a baby. It has endless and enormous potential, and we can see the local interest growing at a rapid pace (just like everything else in China). For this reason I chose to focus on beer appreciation in China- it’s a fascinating field and beer is something that I am also conveniently passionate about, myself.

CDBeer: What’s the beer scene like in China? Did it change a lot during the last years?

The beer scene has a long way to go, however will take us all by storm in the up and coming years.

CDBeer: What does the future of beer look like in China – more foreign beers, more local microbrews, or something else?

Microbreweries are popping up left and right in SHanghai and Beijing. Second tier cities are following close behind. Interesting and unique beer imports are also showing up on the shelves and are being consumed faster and faster. The interest is here, and the importers recognize that.

CDBeer: It seems like you’re focused on Belgian beers, any particular reason?

Belgium has more brands of beer than any other place on earth, and for this reason alone Hops has a special love for the country! We do aim to be as universal as possible, however. Hops is constantly striving to expose different unique brands from all over the world.

CDBeer: What Hops Magazine’s plans for the future?

Right now Hops is developing a members club where we can arrange beer tastings, brewing events, and general beer education nights to speak about what we all have in common- loving beer! These events will be great places to socialize and meet others, as well. There is a natural camaraderie to beer lovers, and we hope to tap into that circle much as possible. (don’t mind the pun!)

CDBeer: Which are your 3 favorite beers?

My favorite beer family is definitively on the darker side. There is a brewery in Oregon that makes a delicious porter called Dechutes Black Butte Porter. This is my favorite beer of all time. Other than that I’ll take a Young’s Double Chocolate Stout any day of the week. And thirdly, I have to go back to my old mainstream and consistent love- Guinness on draft. These don’t include local microbreweries, however!

CDBeer: Anything else you’d like to share with beer drinkers in China?

Cheers!

hops magazine

More info: www.HopsMagazine.comAfter our interviews with Benjamin Erdmann (Diplom. Brew Master Paulaner Bräuhaus Chengdu) and Mike Sherretz (Founder of My Homebrew Store), we continue our interview series to share insights and information. This time we fired questions at Kathryn Grant, Managing Editor of Hops Magazine, the only exclusively focused beer magazine in China that aims towards the consumers. Hops Magazine focuses on craft beer appreciation through new beer and bar reviews, events, travel, and beer recipes. If there are any beer related events happening in Shanghai or Beijing, Hops will be the first to cover it.

CDBeer: What made you think to focus on beer in China?
Craft beer appreciation in China is such a baby. It has endless and enormous potential, and we can see the local interest growing at a rapid pace (just like everything else in China). For this reason I chose to focus on beer appreciation in China- it’s a fascinating field and beer is something that I am also conveniently passionate about, myself.

CDBeer: What’s the beer scene like in China? Did it change a lot during the last years?

The beer scene has a long way to go, however will take us all by storm in the up and coming years.

CDBeer: What does the future of beer look like in China – more foreign beers, more local microbrews, or something else?

Microbreweries are popping up left and right in SHanghai and Beijing. Second tier cities are following close behind. Interesting and unique beer imports are also showing up on the shelves and are being consumed faster and faster. The interest is here, and the importers recognize that.

CDBeer: It seems like you’re focused on Belgian beers, any particular reason?

Belgium has more brands of beer than any other place on earth, and for this reason alone Hops has a special love for the country! We do aim to be as universal as possible, however. Hops is constantly striving to expose different unique brands from all over the world.

CDBeer: What Hops Magazine’s plans for the future?

Right now Hops is developing a members club where we can arrange beer tastings, brewing events, and general beer education nights to speak about what we all have in common- loving beer! These events will be great places to socialize and meet others, as well. There is a natural camaraderie to beer lovers, and we hope to tap into that circle much as possible. (don’t mind the pun!)

CDBeer: Which are your 3 favorite beers?

My favorite beer family is definitively on the darker side. There is a brewery in Oregon that makes a delicious porter called Dechutes Black Butte Porter. This is my favorite beer of all time. Other than that I’ll take a Young’s Double Chocolate Stout any day of the week. And thirdly, I have to go back to my old mainstream and consistent love- Guinness on draft. These don’t include local microbreweries, however!

CDBeer: Anything else you’d like to share with beer drinkers in China?

Cheers!

More info: www.HopsMagazine.com

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