AB InBev wins the century-long battle of the “Bud” brand name against Budejovicky Budvar.
The General Court of the European Union has rejected an appeal from the Czech company Budejovicky Budvar against Anheuser-Busch InBev over the right of the “Bud” trademark. From now on AB InBev has the right to “Bud” trademark registration valid in the entire European Union.
In a statement the EU’s second highest court said: “That trademark can be registered because of the insignificant use of the name “Bud” in France and Austria.” AB InBev’s Budweiser beer is regularly mentioned as Bud.
From April 1996 to July 2000, AB InBev applied for four Bud marks at the Office for Harmonization in the Internal Market (OHIM) in order to prompt Budvar to file the oppositions. In July 2004 OHIM supported the opposition of Budvar against the application governing restaurant, bar and pub services. But later on the OHIM terminated the three other appeals. After the first rejection, Budvar started proceedings again and filed more appeals, though they were rejected.
After several more law suits AB InBev appealed to the Court of Justice of the EU. The General court examined the use by Budvar of the name of origin and qualified it to oppose the registration of AB InBev. Within two months Budvar can appeal to the Court of Justice for this decision.
And again The General Court of the European Union has rejected an appeal from the Czech company Budejovicky Budvar. With the result that AB InBev wins the right of “Bud” trademark.
In Chengdu, Budweiser is very widespread available, while you can only enjoy a Budvar in several places – specialized beer bars, Macchu Picchu, Left Bank, etc. We must say that both the yellow as dark Budvar are pretty nice.