March 22-24: 2018 China Sugar & Wine Fair @ Western China International Exposition City.
China Food & Drinks Fair “Tangjiuhui” is a huge event focusing on the food, wine and the beverage industry.
The official 98th China Sugar & Wine Fair will be held from March 22nd till 24th (all-day) @ Western China International Exposition City.
From March 17 to 22, lots of hotels are already hosting smaller fairs. Hotspots: Kempinksi, Sofitel, Renaissance, Jinjiang Hotel and Minshan Hotel.
Traffic is expected to be highly contested around the places mentioned above, recommended to not pass or go there by car.
与往年不同, 今年的糖酒会举办地点变化了, 将会在位于天府新区福州路东段88号的中国西部国际博览城国际展览展示中心举办. 据悉, 此次糖酒会共启用西博城所有室内展馆（共计15个）, 多功能会议厅及部分室外展场, 总展览面积近21万平米, 是迄今为止糖酒会历史上展览面积最大的一届.
China Food & Drinks Fair is a Chengdu government organized exhibition, an area of approximately 210,000 ㎡ with more than 4000 exhibitors. It exhibits food, beverages, spices, packaging machineries and equipments, raw ingredients, food machinery production, and much more. 🍷
Unlike the last years, the 98th China Sugar & Wine Fair will be held at Western China International Exposition City which located at No. 88 East Fuzhou Road. Covering an area of approximately 210,000 ㎡ with more than 4000 exhibitors, the exhibition size is the largest in history.
As more and more imported wines came into China, the unique Chinese-style Fair has attracted more attention from overseas producers.
This trade fair that was born in China’s planned economy era and has gradually developed and grown since then. In Chinese history, the four decades from 1949 to 1987 were the planned economy period.
Along with the reform and opening-up of the country, the production and sales of products like sugar, alcohol and beverages were becoming increasingly prosperous, so the fair was held twice a year in spring and autumn since 1984.
It is very difficult to book a hotel in Chengdu during the fair – ever hotels located in good areas even only accept bookings longer than a week, prices even go 5 times higher.
Guide to the Sugar and Wine Festival 💡
This kind of event is suitable for the trading parties that are not willing to have public communications, especially for products where transactions and cooperation are based on the packaging and price.
However, sales people who have new products with less recognition and lack of industrial contacts may feel very confused attending this exhibition, and it is not surprising to see people soliciting business with stalls on the street.
It’s no easy task, even if you have some industrial customer contacts, because you have to shuttle between hotels in order to see more clients. The traffic situation in Chengdu is usually significantly worse during the Fair.
With the gradual transformation from the planned economy to a market economy, producers and distributors have more need for the organisational form and service of the Fair. The participation of international business like Nestle and Coca-Cola also enhances the internationalisation of the fair.
From 2009, the organisers set up a main exhibition pavilion and announced a mandatory provision in 2010 that the exhibitors cannot dismantle the booths before the closing of the fair.
However, a trade habit formed over many years is hard to change in a short time. The exhibition halls are packed with visitors, but many of them are coming just seeking novelty, getting free souvenirs or seeing out others’ peculiar packaging. Also expect to see creative ways to attract customers (like body painting or low worn bra’s).
It’s difficult for major business people to have real communication in that environment. As for those small businesses that have insufficient financial support or didn’t book a stand, all they can do is to find a public place around the exhibition centre, and make themselves exhibitions with whatever resource available.
凡从事各种酒类、=, 食品, 饮料, 调味品, 食品添加剂, 食品包装, 食品机械的生产, 销售等单位均可报名参展. 严禁与上述参展范围不符的单位及产品入场参展.
展区按产品类别分设酒类, 葡萄酒及国际烈酒, 食品及饮料, 调味品, 食品机械, 食品包装等展区, 并在展区中设立相关专区, 如葡萄酒及烈酒国家及地区组团专区, 进口食品专区, 食品餐饮连锁加盟专区, 休闲食品专区, 国际食品机械专区等.
The fair include mostly a wide variety of food and beverage products (spirits, liquor, wine, beer, spices, food additives, etc), but also food packaging machineries and equipments, raw ingredients, food machinery production, and many more to add to. The visitors are known to relish their time and experience at the fair as get exposed to innovative tastes and cuisines.
Where to find what at the Exposition City:
Alcoholic Varieties ( Hall 14/15/16/14-15/15-16 )
Wine & Spirits ( Hall 7/8/12/13/7-8/12-13 )
Food & Drink ( Hall 3/4/5/6/3-4/5-6/outdoor )
Flavourings ( Hall 10/11/10-11 )
Food Preparation Equipment ( Hall 1/2/1-2 )
Food Packaging ( Outdoor )
In a Nutshell 💡
For the time being, the China Food and Drinks Fair is still a gathering of local Chinese companies. It is far from being geared to international standards and, for now, overseas businesses should not expect an overnight share of the rewards.
The visitors are known to relish their time and experience at the fair as get exposed to innovative tastes and cuisines. The exhibitors also get a wild opportunity to present their talent and expertise.
March 17-21: Hotel Fairs
March 22-24: China Food & Drinks Fair
🚇 一号线，西博城站 🚇
China Food & Drinks Fair Venue/ Address:
Western China International Exposition City
No. 88 East Fuzhou Road